Adopting A CEO Mindset

Feb.24

By Todd Duncan

It makes no difference where you are in your sales career, whether you’re a sales manager, a sales broker, or a sales rep. The million-dollar question applies to everyone in the sales profession. The fact is, you will not reach your potential as a sales professional until you answer the question, and answer it correctly.

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The 1 Question That Will Simplify Your Business

Feb.16

By Todd Duncan

Why does this business have to be so confusing and stressful?  The answer is because most of us have made it that way. The best way to increase your income and your time off is to make your business simple-and keep it that way.

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Don’t Sell Yourself Short

Feb.10

By Todd Duncan

The biggest reason mortgage originators don’t succeed or do better is they are selling the wrong thing. They focus on selling their products, price, company and service instead of themselves.

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The New Rules of Customer Service: EntreLeadership Podcast

Feb.3

By Todd Duncan

This week New York Times Best Selling Author Todd Duncan was interviewed on Dave Ramsey's EntreLeadership podcast hosted by Ken Coleman, regarding his latest book, The $6000 Egg: The 10 NEW Golden Rules of Customer Service.

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4 Customer Retention Strategies That Work

Jan.27

By Todd Duncan

No business can survive without customers. That’s obvious, right? And, if you’re like most business people, you accept the truisms, “The customer is always right” and “The customer comes first.” Yet, despite what seems to be a given, many people in the mortgage business still underestimate the importance and long-term value of customer relationships.

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What Motivates You To Sell?

Jan.20

By Todd Duncan

As I’ve said before, high trust sales professionals have a different purpose than their counterparts. There is something bigger than the sale that motivates them to perform their best, and it’s why every audience who takes in their performance is compelled to applaud.

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Are You Investing In Your Clients?

Jan.13

By Todd Duncan

The Law of Incubation says that the most profitable relationships mature over time. To be certain that you get this before we go any further, I want you to understand that we’re not talking about merely having tenacity and a never-give-up attitude. Those are certainly admirable qualities, but they’re not nearly enough to make a relationship last.

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Do You Captivate Your Clients?

Jan.6

By Todd Duncan

The Law of the Hook says that a captivated audience stays to the end. That’s because the principle that keeps your eyes glued to a screen and your hands glued to a book is the same principle that keeps your prospects glued to you. You see, an audience is an audience whether in a sales office or a theater; and to keep an audience around, the per­formance must be captivating from the get-go.

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