The New Rules of Customer Service: EntreLeadership Podcast

Feb.3

By Todd Duncan

This week New York Times Best Selling Author Todd Duncan was interviewed on Dave Ramsey's EntreLeadership podcast hosted by Ken Coleman, regarding his latest book, The $6000 Egg: The 10 NEW Golden Rules of Customer Service.

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4 Customer Retention Strategies That Work

Jan.27

By Todd Duncan

No business can survive without customers. That’s obvious, right? And, if you’re like most business people, you accept the truisms, “The customer is always right” and “The customer comes first.” Yet, despite what seems to be a given, many people in the mortgage business still underestimate the importance and long-term value of customer relationships.

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What Motivates You To Sell?

Jan.20

By Todd Duncan

As I’ve said before, high trust sales professionals have a different purpose than their counterparts. There is something bigger than the sale that motivates them to perform their best, and it’s why every audience who takes in their performance is compelled to applaud.

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Are You Investing In Your Clients?

Jan.13

By Todd Duncan

The Law of Incubation says that the most profitable relationships mature over time. To be certain that you get this before we go any further, I want you to understand that we’re not talking about merely having tenacity and a never-give-up attitude. Those are certainly admirable qualities, but they’re not nearly enough to make a relationship last.

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Do You Captivate Your Clients?

Jan.6

By Todd Duncan

The Law of the Hook says that a captivated audience stays to the end. That’s because the principle that keeps your eyes glued to a screen and your hands glued to a book is the same principle that keeps your prospects glued to you. You see, an audience is an audience whether in a sales office or a theater; and to keep an audience around, the per­formance must be captivating from the get-go.

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Do You Date Your Clients Before Saying “I Do”?

Dec.29

By Todd Duncan

The problem is that most salespeople rush into a commitment without knowing anything substantial about a person. Without knowing whether there are shared values and shared goals. Without knowing the others’ expectations, needs, or desires. As a result, like a whimsical marriage, the success of such relationships is shaky at best.

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Is Your Business Unforgettable?

Dec.22

By Todd Duncan

True victory in the sales profession comes as a result of not only giving people a reason to buy from you, but also making sure they never forget you. It’s doing more for them after the sale than you did to get the sale. It’s the essence of the Law of the Scale.

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Does Your Prospecting Yield Results?

Dec.15

By Todd Duncan

The Law of the Bull’s-Eye says that if you don’t aim for the best prospects you will do business with any prospect. That’s because in sales, if you aren’t aiming for the bull’s-eye, you won’t beat your competition very often. On the other hand, when you’re good at hitting the bull’s-eye prospects in your field, you can upstage your competition on a regular basis.

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