By Sally Hogshead

Fascination is an intense emotional focus. When customers are fascinated by you and your message, they're more likely to trust, believe, and respect you.

Fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. And by activating the right triggers, you can make anything become fascinating.

When you fascinate a customer or employee, you immediately engage their interest. They're more likely to remember you, trust you, respect you, and buy from you. But if you fail to fascinate, they'll move on to the next option.

To break through and stand out in any competitive environment, you must understand how to fascinate.

To explore and explain fascination's irresistible influence, I've looked beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting in-depth interviews and a national study of a thousand consumers, to emerge with deeply rooted patterns for why, and how, we become captivated.

Whether you realize it or not, you're already using the seven triggers. The question is, are you using the right triggers, in the right way, to get your desired result?

As the only keynote speaker and author on this topic, I've developed a scientifically-based system of influence, based on the brain's hardwired patterns. For any goal that requires strong communication-- from selling insurance to motivating top talent-- the Fascinate system outlines the shortcut to persuasion.

I've taught over 160,000 people how to use their natural strengths to become more persuasive.

Join us at Sales Mastery 2014 and let me teach you how to fascinate your clients and referral partners!

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